SEO has long been the spicy topic to divert real, organic traffic to your website. No marketing conversation goes without bringing SEO to the table. But what is it exactly? What makes Search Engine Optimization so diverse and unique that it’s always playing a factor – one way or the other – in your organic marketing strategies on digital media?
Apparently, Search Engine Optimization is a metaphor for bringing your website rankings up on search engines. But the term is more than just that! It’s diverse.
It’s about utilizing the channel synergies of various mediums such as email marketing, social media, and other assisting sources. Marketing experts, who have long been into the business realize the benefits of combining on-page SEO, off-page SEO, paid marketing, social media, email marketing, and more.
Also, in this case, there is no definite guide provided by Google, Yahoo, Bing, or any other major search engines. As a digital platform owner, you have to figure these things out on your own. As you go along, you find ways and hacks to build up your organic rankings through SEO. However, this could take a while if you are new in the business and looking to get a head-start.
With 2020 right around the corner, here’s a detailed guide for you – based on crisp and precise steps – to help you kick-start your organic marketing campaigns:
Analyze – Build an SEO Strategy
For starters, you have to observe your business with a keen eye, what is it about? How other businesses like yours are performing in the market? What are some of the key factors driving their website rankings up?
Whether it is an accurate implementation of visual search, the synergy of YouTube and Social Media, accurate keyword targeting, or adding backlinks and popping snippet baits to your website, there’s a lot that you could know.
The aim of analyzing your business and market shouldn’t be to implement everything right away. Instead, observe, analyze, and devise a strategy within your resources. Only very few people have the resources to put each technique to use right away. Therefore, the key is to build a basic, yet effective strategy and initiate the process. This will eventually lead your website to top-rankings, by utilizing one medium at a time.
Keyword Research
Researching appropriate keywords is one of the basic, vital, and crucial tasks for an effective SEO strategy. You must be well-aware of your niche and make use of proper tools to detect proper keywords. Keywords are the phrases that people would type in search engines when looking up for something particular.
For example, a person who is looking for boat rentals in Havana may search “Rent a boat in Havana.” Therefore, “Rent a boat in Havana” is a keyword that must be thoroughly and meaningfully distributed on your website in order for your website to show up in the top results of search engines.
Moreover, marketers and website owners who want their websites to show up on the first page of Google, make use of various keyword targeting techniques. In other words, a reasonable and sensible SEO strategy always includes the utilization of smart keywords.
Black Hat SEO vs White Hat SEO – Save Your Website From Being Penalized!
Black Hat SEO is basically a set of unethical practices that can improve rankings of a website in search engine results. These practices should be highly opposed because while they may get you to the top of SERP in a short time, they’re also a perfectly good reason for search engines to ban your website.
If you need to find out which practices are unethical, you can visit Google’s Webmaster Guidelines page.
On the other hand, White Hat SEO is a set of ethical practices that sensible marketers use to get their websites to the top of SERP. White Hat SEO is about sticking to the guidelines and rules provided by search engines – and honestly speaking, you want to be on good terms with google!
You can do this by:
Making relevant, great quality content
Generating great keyword targeting campaigns
Link building
On-page SEO vs Off-page SEO
On-page SEO is the website optimization rules that a website owner has to follow. This includes the website containing meaningful content, the right keywords scattered throughout, and following some rules for maintaining the quality of content.
Some rules for maintaining the quality of content may include external and internal URLs, Image optimization, structured data, meta tags, and keyword-rich headings.
On the contrary, off-page SEO covers all the activities you do to improve your SEO rankings by getting backlinks from other websites. Website owners normally do this by assisting their websites with social media pages, YouTube channels, Email Marketing, and collaborating with niche influencers.
Done With The SEO Basics? – Time To Consider Some Details!
SEO can be a diverse area to cover and no one can know the ultimate answer. However, here are some of the most critical factors to maintain SEO by 2019:
The content on your website should be unique, fresh, and quality-centered.
Always design your strategies while keeping the user intent in mind. After all, they are the ones selecting effective keywords.
Make sure the external and internal links on your webpages are intact.
Check the website’s cross-platform compatibility – the higher the compatibility, the better.
Search engines also value your website’s efficiency and speed – find a good hosting!
Your website must have a reasonable quantity of content, so users have an opportunity to crawl through your webpages.
Webpage layout, social sharing, topical authority, and domain age are some additional factors responsible for rankings.
How And Why Do People Use Search Engines?
Before summing up, let’s look at your potentially number one priority – the people using search engines. Normally, when people turn to Google or other search engines, they’re looking for a solution to a problem. This problem can range from finding the meaning of a word to finding the meaning of the universe. But the key here is to look at how users search for a solution.
They are not always going to use perfect grammar or phrases but search engines will still show them accurate results. This can only be done if the websites have smartly optimized their content, have secretly targeted keywords, making the content on their websites still just as meaningful.
Final Advice
Now that you have an ultimate guide to kick-start your organic marketing campaign, here’s a bit of advice that should go a long way:
In order to correctly evolve and to get the desired results, you always have to keep experimenting with the ethical set of rules. Sooner or later, something will click and it’ll make your organic audience flow!
