It is a significant recruitment problem for many businesses to find out how to get work offers to freshly minted software engineers before the competition. It may take weeks for in-person interviews to be completed and much longer to submit letters of the offer while hiring managers to discuss which applicants to pursue.
But at Amazon, that's not how it works. Instead, recent graduates interested in applying for a software engineering job are expected to take online tests as part of a new experiment to assess their coding abilities and cultural fitness. If they score above a certain threshold, a job offer is created automatically by the company's system—no needed interviews.
"There’s no evidence that those who interviewed did better in their jobs than those who didn’t," says Danielle Monaghan, director of talent acquisition-consumer at Amazon in Seattle. It can be an equally challenging task to recruit senior medical professionals. Few are open to jumping ship later in their careers, especially if it involves moving to a smaller company. The solution: invite prospective hires of corporate leaders to a dinner party, who can then schmooze with their guests while explaining the work climate’s specific advantages.
"We’re able to tap into a pipeline of people who are already in our backyard and generate interest in a casual setting where both parties can see if there’s a fit, "We can tap into a pipeline of people who are already in our backyard and generate interest in a casual atmosphere where both parties can see if there is a fit.
For several HR practitioners, developing a world-class talent acquisition initiative that integrates cool recruitment ideas like these may seem impractical. The strain to fill the ever-larger pile of available requisitions, after all, leaves no time to experiment. And in smaller organizations, where recruitment roles frequently fall to an HR generalist who has to squeeze between several other everyday tasks in interviews, the bar for new hires is often "good enough," leaving the best talent undiscovered.
Yet, even though you recruit just one worker a month, you can take advantage of many of the same successful methods as the top talent acquisition firms, claim the people who lead them. You just need to know about the latest trends and then try to integrate some of them into your everyday recruitment routine.
The hiring managers we represent expect us to get the best talent, but to do that, you need to know what the recruiting leaders are doing," says Tim Sackett, SHRM-SCP, a blogger for talent acquisition and president of HRU Technical Resources in Lansing, Mich. "You don't have to reinvent the wheel. If a strategy works very well for someone else, copy it, and it will work again.
Most HR specialists believe that they want to get better at talent development. In a 2016 survey of more than 2,300 HR professionals by the Society for Human Resource Management (SHRM), respondents said recruiting was their most significant business/HR challenge, ahead of enforcement, employee training, and compensation/benefits. It can be as challenging to find the time to incorporate new ideas as the job itself.
To that end, according to several leading voices, here are the 12 most significant steps to creating a more productive talent acquisition effort, including those who participated in a panel discussion on recruiting trends at the Talent Management Conference & Exposition of SHRM in April. Many of these methods do not require a large expenditure of time or resources, and they can be integrated into the recruitment strategies you are already using.
1. Brand your business as a great place to work.
You must not only use your website as a forum to show what makes you unique to prospective candidates, but you must also bring the brand message in all your marketing materials, through social media platforms, and in the stories you share in person. For example, on your website and social networks, you could post written and video testimonials from current workers describing why they enjoy their jobs. Doing so would create an impression of what it's like to work for your company among prospective hires.
2. Charge at least as much for talent as your rivals, and be open about what you are offering.
Ensure that the overall compensation package is compatible with your form of industry and sector. Emphasize what differentiates you from anyone else. At the same time, if there is a pause in some part of what you sell, tell applicants why. Then focus on improving your services with your senior management team.
3. Embrace mobile
Research shows that more than half of all applicants look for jobs exclusively via their mobile devices; Weddle says, "so if you don't have an advanced mobile recruiting platform, you won't find those applicants." Luckily, he adds that the cost of implementing a smart mobile recruiting presence has dropped significantly in recent years.
4. Build robust talent networks.
Learn to build relationships well before specific job openings are posted with potential new hires. One approach is to create online "communities of engagement" through social media. These are networks in which applicants can learn about your business and see how it can make a difference to current employees.
5. Study and perform predictive analytics.
Learn to build relationships well before specific job openings are posted with potential new hires. One approach is to create online "communities of engagement" through social media. These are networks in which applicants can learn about your business and see how it can make a difference to current employees.
6. Maintain your contact.
Although advancements in technology have drastically changed recruiting effectiveness, courting top talent still needs a personalized letter and a guarantee that when he or she joins your team, the career of a potential employee can flourish.
7. Make job applications simpler
Among other issues, online applications that are overwhelming to complete will result in the loss of top applicants. Negative word-of-mouth evaluations of excessively complex procedures, for example, or bad reviews on rating websites such as Glassdoor can hurt your brand. And as they work under cost-per-click recruitment models, businesses may also lose money from abandoned applications.
8. Hire more recruiters.
During any budget analysis, talent acquisition is not a cost center that should be squeezed. Hiring is an investment in the future, and the best and brightest prospects will be attracted by organizations that support this conviction.
9. Expand the use of remote workers, but have a strategy for handling them.
Why fight the battle of relocation? There are countless career opportunities for successful applicants, and many of them will choose against moving to seek a work opportunity. So, consider allowing remote staff to perform tasks that do not require personal contact with colleagues to broaden your candidate pool (and your global footprint). But be sure to build a practical strategy for handling those workers before you move down this road.
10. Establish partnerships with relevant high schools and universities.
Try partnering with learning institutions to co-create a program in exchange for having the first shot at new learners if you are not finding the skills you need in the open market.
11. Maximize referrals to staff.
According to a 2016 SHRM benchmarking report, an astonishing 96 percent of firms with 10,000 workers or more and 80 percent of those with less than 100 employees claim referrals are their No. 1 source of new hires.
12. Consider recruiting and embracing their flexibility for more part-time contributors.
This strategy acknowledges that individuals will make hasty and even bad career decisions and then, once they understand their error, attempt to return to their former work. "You have to allow people grace in this economy," Browne says.